Tuesday, July 7, 2020

A Rhetorical Analysis Linguistic Power Dynamics in Oleanna - Literature Essay Samples

David Mamet’s short, two-character play Oleanna deals with the shifting linguistic power dynamics between professor John and student Carol over the series of three separate meetings. Both characters continually trail off, interrupt one another, and digress from the primary issue at hand: Carol’s confusion in the class. John is excessively verbose while Carol, conversely, tends towards vague colloquialisms, but both manage to disastrously miscommunicate. In the beginning, as their interactions become increasingly hostile, John and Carol derive power from interrupting one another and, complementarily, avoiding interruption from the counterpart character. As the play progresses, the frequency of these interruptions lessens and both characters, each more composed, begin to extract power by repeating and misappropriating their counterparts language. In both overlapping circumstances, John and Carol use short, succinct, complete sentences maintain their power. In doing so, they literally limit the number of words available for interruption or expropriation while also articulating their expressions with more clarity. This conciseness merges offensive and defensive rhetorical strategies, making it the most effective power-play. In terms of linguistic succinctness, both characters’ respective power shifts continuously throughout; however only Carol’s makes an intentional and lasting shift towards brevity, ultimately empowering her over John. As their relationship becomes increasingly contentious during their first interactions, Oleanna and John empower themselves by interrupting one another and manipulating their own language so that it cannot be interrupted. John, as the teacher and authority, begins with the inherent power dominion; Carol, too, accepts her stereotypical role as the confused female student, beginning their interaction with a question. Rather than continuing this question-answer, student-teacher dynamic, John immediately diminishes his pedagogical power with with a vague and pretentious response, sarcastically asking Carol â€Å"to take the mysticism out of it.† (9) Backtracking to redundantly, inarticulately reword his original question, â€Å"Is that what you want to talk about?,† John also undermines his authoritarian power with self-doubt. (9) Carol, though, does not immediately capitalize upon this vulnerability, maintaining the facade of a helpless student as she speaks only in inquis itive fragments (enclosed by ellipses) that John consistently interrupts. As the play begins, neither the verbose john or bewildered Carol, have significant power; instead they both continue to interrupt one another, neither clearly articulating their point of view. However, as the meeting progresses and John’s language becomes increasingly complicated and digressive, Carol’s syntax shortens and takes on a declarative tone. As she reclaims some power, Carol listens to John’s tangential, â€Å"pedantic† arguments and responds with the simple dismissals of â€Å"yes† or â€Å"no† and pointed questions like, â€Å"what do you want from me?,† so concise and imperative that they cannot be interrupted. (29, 30) As the play progresses, John and Carol slowly (though erratically) reverse their inherent roles, Carol gaining linguistic leverage over John. As Carol uses less interruptible language, the syntax of both characters becomes more complete. Therefore, rather than interruption, the characters begin to derive power from stealing and appropriating their counterparts words. This gives Carol the upper hand because, having already cut down her syntax, she has less words available to steal. John, appealing to her sense of guilt, claims Carols accusations of sexual harassment are â€Å"sufficient to deprive a family.† (32) However, repeating his words and saying â€Å"Sufficient? Sufficient? Sufficient? Yes,† Carol concurs that is sufficient, but only because of his â€Å"vile and classist and pornographic† actions. (32) As John consistently digresses to the topics abstract academics, his house and the tenure committee, he provides more literal words and personal details for Carol to use against him. Claiming to know what John â€Å"says to himself† and accusing him trying â€Å"to strutto postureto perfo rm..to act like a patriarch,† Carol fills her own long speeches with John’s words. (33) Therefore, for John to appropriate and twist these statements, would be for him to refute his own argument. Carol furthers this tactic by beginning her sentences with â€Å"you,† making John the subject: â€Å"You want me to stay,† â€Å"You have done it to me,† â€Å"You tried to rape me.† (30, 38, 46) When Carol does speak with personal pronouns, saying â€Å"I’m going† or â€Å"I am told† her sentences are brief and declarative, so as not to give John any ammunition. The play culminates as Carol murmurs â€Å"yes, that’s right,† to Johns many final insults, qualifying his words and allowing them to speak for themselves as a representation of his character. (47) This repeated strategy on Carols part empowers her further and, getting the last word, she is ultimate winner of this shifting power struggle. Both characters consistently manipulate language so that power dynamics shift erratically throughout, making neither character a clear winner in terms of power. Their language and respective empowerment changes frequently, such that a case could be made for either character. However, John becomes increasingly verbose and personal, playing into his weaknesses, while Carol’s language transitions from vulnerable fragmentation to succinct and declarative speech. Ultimately, the power lies in this specific change. Only Carol effectively shifts her style and flips the originally-assumed power dynamic.

Wednesday, July 1, 2020

Investment In Court Chambers Plc Finance Essay - Free Essay Example

That is incorrect to keep the goodwill in the balance sheet unchanged, as its value will decrease day by day. The products are sold less and decrease price during the product life time. For example, telephones are at high price at the beginning of the sell. After new and better telephones appear, the selling price and quantities of the old will decrease. The selling of the products represent the goodwill of the company, therefore, it is incorrect to keep the goodwill. Capitalisation with annual impairment unchanged. It is to include the value of purchased goodwill at its original price, and only make a charge to the income statement when it is impaired. For example, if a company buy plant which had a resale value of 5% of the cost ¼Ãƒâ€¦Ã¢â‚¬â„¢then depreciation should be 95% after it starts to use. Its not sensible, the charge should be over the life of the product. Writing off directly to reserves in the year of acquisition It is wrong to writing off the cost of the goodwill directly to reserves in the year of acquisition. Because at acquisition, the loss in value of the good which should be in income statement will does not happen. It happened over a long time and the goodwill decreases with time. Writing off directly to the income statement in the year of acquisition It is wrong to write off directly to the income statement in the year of acquisition. Because the loss in value of the goodwill does not happen at acquisition, it is over a longer period. Amortising the goodwill over its expected life It is a good way to make the charge in the income statement. For many companies, a life of about five years may be suitable, but some have much longer life. It is simple to us straight-line amortisation. The advantages are more in earlier years than later years. It could use actual sales/expected total sales. It is difficult but accounts still this accounting method, which need to make some judgements when value the items in the balance sheet. Lets use McDonalds and Wendys as an example. McDonalds decided to buy Wendy, spend a total of $3,000,000,000. Since the book value of Wendys is only $1,000,000,000, and McDonalds paid $3,000,000,000, McDonalds paid a premium of $2,000,000,000 which is going to the balance sheet as goodwill. It should be amortized for 40 years. It means that every year, 1/40 of the goodwill amount should be subtracted from McDonalds earnings, therefore by the 40th year, there is no goodwill left on the balance sheet. b. Goodwill is recognised as an asset at acquisition. Initially measurement. Purchased goodwill should be capitalized as assets. Goodwill should be tested for impairment at least one year and treated as if it has an indefinite life. (a) Leases and insurance contracts should be based on the classification of contract terms and other factors at the beginning of the contract .Contingent liabilities of a business combination that are a present obligation and measured reliably can be recognized. Some assets and liabilities are required to be recognized or measured in accordance with other IFRSs, rather than at fair value. Indemnification assets are recognized and measured on a basis that is consistent with the item that is subject to the indemnification, even if that measure is not fair value. The acquirer should identify any difference between: the aggregate of the consideration transferred, non-controlling interest in the acquiree and, the acquisition-date fair value of the acquire rs previously held equity interest in the acquiree; and the net identifiable assets acquired. The difference is goodwill. If the acquire earn from a bargain purchase that gain is recorded in profit or loss. Sufficient information is disclosed in the financial statements to enable users to determine the impact of goodwill on the financial position and performance of the reporting entity Question 3: A related party transaction is defined as resources or obligations transfer between parent and subsidiary ¼Ãƒâ€¦Ã¢â‚¬â„¢no matter if a price is charged. Examples of transactions that may lead related party disclosures are ¼Ãƒâ€¦Ã‚ ¡ purpose or sale of goods, property or other assets, providing or receiving services, agency arrangements, leasing arrangements, transfer of research and development, licence agreements, finance and management contracts. Disclosure of related party transactions in consolidated financial statements provides no useful information is unreasonable. There are some inter-company transactions which should be adjusted in consolidated financial statements in order to not double count the asset or liabilities as follows: Preferred shares and Bonds When preferred shares are held by a parent company in its subsidiary, which means they are acquired on the acquisition and have to in calculation of goodwill. The cost of parent company purchase the preferred shares are included in the cost of investment. So do the bonds, should be recorded as the net assets acquired by parent and included in the calculation of goodwil. But the part of preferred shares which are not required may be considered as minority interest, while for bonds, the parts which are not required are regarded as long term loan. (Elliott and Elliott 2007) Inter-company Dividends payable/receivable When dividend declared by subsidiary but not paid, then record in subsidiarys current liabilities as Dividend Payable and in Parents current Assets as dividend Receivable. In consolidated financial statement, the transactions should be cancelled off. Inter-company sales Transactions between the parent and subsidiary company can be seen from their respective financial statements, if the profit is only for one party but not for the group. These kinds of transactions have to be cancelled off in consolidated financial statement, because the transactions have not really happened. Its only the intra-group transactions, not transacted with the third party. For instance, when parent company sell  ¿Ãƒâ€šÃ‚ ¡500 goods to its subsidiary company, there will be recorded  ¿Ãƒâ€šÃ‚ ¡500 debtor to parent company and  ¿Ãƒâ€šÃ‚ ¡500 creditor to subsidiary company, then both of them should be cancelled off. If the goods have not been sold on to a third party before the year-end, the profit should be eliminated when preparing the consolidated financial statement. The adjustments are reducing retaining earning and reducing the inventory. For an example, the cost of goods of the parent company was  ¿Ãƒâ€šÃ‚ ¡600 ¼Ãƒâ€¦Ã¢â‚¬â„¢th en parent company sold to its subsidiary company for  ¿Ãƒâ€šÃ‚ ¡800, it seems that parent company have a profit of  ¿Ãƒâ€šÃ‚ ¡200. But half of the goods are still in subsidiary companys inventory at the end of the year. So  ¿Ãƒâ€šÃ‚ ¡400 ( ¿Ãƒâ€šÃ‚ ¡800* 1/2) of goods are still in company s balance sheet as inventory, which included a profit  ¿Ãƒâ€šÃ‚ ¡100 ( ¿Ãƒâ€šÃ‚ ¡200*1/2 ). The parent company can get all the profit after the subsidiary company sold all the goods to a third party. And now  ¿Ãƒâ€šÃ‚ ¡400 goods are still in companys balance sheet as inventory and the  ¿Ãƒâ€šÃ‚ ¡100 is the unrealised profit. At last,  ¿Ãƒâ€šÃ‚ ¡100 should be removed from the group balance sheet by reducing parent companys retained earnings and subsidiary companys inventory. (Benedict and Elliott 2008) To conclude, it is necessary to disclose the related party transactions in consolidated financial statements and the information is us eful.

Tuesday, May 19, 2020

The Effects Of Renewable Energy On Our Environment

Today, Australian’s are beginning to recognise the dangers that are associated with fossil fuels. Fossil fuels are substances such as coal that are formed within the earth. (Origin Energy, 2015). At present the fossil fuel coal, is supplying 73% of Australia’s energy (Origin Energy , 2015) manly due to its excessive availability, however due to its toxic emissions has made Australia on of the highest green house gas contributors in the world. Renewable energy is sourced from products that can be replenished and are more sustainable for our environment. With Australia’s increasing demand for electricity there are debates that we should be moving towards renewable energy to cut down our annual emissions as well as cut costs on electricity. There are many types of renewable energies that are becoming available in Australia, including solar, tidal, geothermal, wind, nuclear and many more. Some of these energies particularly solar and wind energy could be potential al ternatives in supplying Australia with electricity as they are cheap and could reduce our carbon emissions significantly. COAL ENERGY Coal is one of the main fuel source used in Australia to supply most of our electricity needs The process for making electricity is quite simple and cheap yet has some extreme downfalls such as poisonous emissions. Briefly, the process involves burning coal so that the heat converts the surrounding water into steam. The steam spins the turbines, where it is attached to aShow MoreRelatedRenewable Fuels And The Energy Issue1583 Words   |  7 PagesInvestigating whether a renewable fuel produces the same level of energy as an equivalent amount of nonrenewable fuel would be beneficial to help save Earth’s natural resources and is a very relevant and important science project. The purpose of this project is to figure out which type of fuels is most efficient. In my science project, I will be burning various types of renewable fuels and non- renewable fuels and comparing the duration that they burn and comparing the temperature that they burnRead MoreWind Energy : One Approach From The Energy Crisis996 Words   |  4 PagesWind Energy: One Approach to the Energy Crisis Introduction The renewable energy from wind energy has become a popular method of producing energy. When the world realized fossil fuel emission are harmful to our atmosphere, many countries started to look toward renewable energy sources. In recent years the U.S. has given tax incentives and tax breaks for using a renewable energy sources. The U.S. has become the leaders in using wind energy for a renewable resources. 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These drawbacks included the emissions of Carbon Dioxide, CarbonRead MoreFood For Thought And Fuel For The Future1462 Words   |  6 Pageswhere that energy source is generated? Or how about the millions of gallons of fuel all over the U.S. being pumped into vehicl es to give them power, is the U.S. in jeopardy of running out anytime soon? Proponents for renewable energy sources such as solar or wind energy, feel that a shortage of fossil fuels is of concern. And of even bigger concern is the environmental and economical problems caused by fossil fuels. As proponents push for increased attention and commitment to renewable energy, opponentsRead MoreNew And Alternative Sources Of Energy1311 Words   |  6 Pagesamounts of energy. *The shadow of our presence on this planet is a result of generations upon generations of production and utilization of energy*. New and alternative sources of energy are being developed to replace the declining accessibility of coal and fossil fuels. Use of renewable energy is a key component in combatting the climate change that has become a major issue in the 21st century. Reducing our impact on the climate as a result of greenhouse gas emissions will not only benefit our generation

The Death Of St Lucie County - 796 Words

According to Healthypeople.gov (2014) in the United State heart disease is the leading cause of death and stroke is the third leading cause of death. These diseases are very evident in this health care provider community of St. Lucie County. The County of St Lucie ranks 22 out of 67 in health outcome. Health outcome represents how healthy a County is (County Health Ranking, 2013). This poor health ranking in St. Lucie County is evident in the disease category of heart disease and stroke. Heart disease was the second leading cause of death in 2013 for St. Lucie County, accounting for 638 deaths. The combine 638 deaths from heart disease and 135 deaths from strokes, makes heart disease and stroke the leading cause of death for St. Lucie county in 2013 ( Florida Health, 2013). The contributing factors that are causing heart disease and stroke in St. Lucie county are, unhealthy cholesterol levels, high blood pressure, cigarette smoking, diabetes, overweight/obese and lack of physical activity ( Florida Health, 2013). Both of these disease combined are not only detrimental, but also very costly financially. These disease combined â€Å"accounts for more than $500 billion in health care expenditures and related expenses in 2010 alone† (Healthypeople.gov, 2014, para.2). Because heart disease and stroke is having such a profound effect on the United States population, â€Å"Increase overall cardiovascular health in the U.S. population† is one of HealthyPeople.gov (2014) main goal forShow MoreRelatedCenters For Disease Control And Prevention Essay753 Words   |  4 Pagesthat follows hepatitis, HIV/AIDS, STD, and TB rates for the month of December 2015. The document lists the percent rate change in new HIV cases and deaths rates due to AIDS in each county. The provided statistics can be used to determine how St. Lucie County is performing with regards to new HIV/AIDs cases and AIDS death in comparison to similar counties across the state. 4. Florida Department of Health. Florida HIV/AIDS Annual Report 2014. In: Division of Disease Control and Health Protection. TallahasseeRead MoreCenters For Disease Control And Prevention Essay735 Words   |  3 Pages STD, and TB related statistics for the month of December 2015. The document catalogs the percent rate change of new HIV cases and AIDS-related deaths in each county. The provided statistics can be used to determine how Port St. Lucie County is performing against similar counties across the state with regards to new HIV/AIDs cases and AIDS-related deaths. 4. Florida Department of Health. Florida HIV/AIDS Annual Report 2014. In: Division of Disease Control and Health Protection. Tallahassee, Florida:Read MoreZora Neal Hurston Integrates Folklore with Fiction Essay examples780 Words   |  4 Pagesthe 1920’s. â€Å"The story focuses on John Pearson’s rise from a poor, illiterate Alabama sharecropper to the powerful, well-to-do moderator of the Florida Baptist Convention, to his subsequent fall from power and grace, to his painful resurrection and death.† ( Masterplots II) Shortly after in 1935 the second book of the collection â€Å"Mules and Men.† â€Å"In writing Mules and Men, Hurston not only found a way to make a crucial bridge between her anthropological and literary ambitions but also created aRead MoreAfrican American Writer and Folklorist, Zora Neale Hurston 674 Words   |  3 Pagesleast we would get off the ground. In 1901, she became interested in literature since she read some books from northern teachers. To Hurston, Eatonville is her home and birthplace. However, In 1904, her happy childhood was end with her mothers death. Her father immediately remarried with Matted moge and sent Hurston to boarding school and finally he stopped supporting her. Therefore, husrton could not go to school and had to work. She worked menial jobs but later she became a lead singer of theRead MoreZora Neale Hurston Essay1890 Words   |  8 Pagesproclamation and in 1887 was the first of these towns to be incorporated. Her childhood here shaped her ideas and reality and, as would later be seen in her writing, would shape her views on race. The wonderful life in utopian Eatonville was lost after the death of her mother in 1904, which led the young Zora Neale Hurston away from the halls of academics and into domestics. Her father quickly remarried a woman that Hurston did not like and had left the household at age 14, first caring after her brothersRead MoreJuvenile Crime Issues in Today’s Criminal Justice System18893 Words   |  76 Pages11-year-old Brooklyn, New York, playmate in the heart with a steak knife during an argument over a rubber ball.5 The killing occurred in the midst of a Memorial Day barbecue that was being held at Shanice’s home. In another example, two 12-year-old St. Lucie County, Florida, girls were charged in 2001 with trying to drown a classmate in a lake near her home. The victim, 12-year-old Nicole Maines, had refused to surrender her swimming mask and flippers—leading the oth er girls to jump into the water, grabRead MoreTotal Quality Management (Tqm) in Hospitality Industry: a Study of the Application of Tqm in  a Hotels  Engineering Department and Its  Effects on  Hotel Performance18578 Words   |  75 Pagesfamiliar with the building. During an emergency situation such as a fire or blackout, ensuring the safety of these people becomes very difficult. Fire Safety Engineering (2006) points out that even with comprehensive safety codes, fires still cause death and injuries in hotels; this is mainly due to unprofessional crisis management. Knowledge in maintaining an effective emergency plan is essential. Hotel engineers are the key people to ensure the effectiveness of this plan; this includes not only theRead MoreProject Mgmt296381 Words   |  1186 Pageshistory. The film will be directed by new-wave director Elliot Cznerzy and will combine concert footage and behind-the-scenes interviews spanning the 25-year history of the rock band the Ech os. In addition to great music, the film will focus on the death of one of the founding members from a heroin overdose and reveal the underworld of sex, lies, and drugs in the music industry. Probability ROI 80% 12% 50% 14% 20% 18% PROJECT PROPOSAL 4: ESCAPE FROM RIO JAPUNI An animated feature set in the AmazonRead MoreDeveloping Management Skills404131 Words   |  1617 PagesJohn Collins, Syracuse University Kerri Crowne, Temple University Todd Dewett, Wright State University Andrew J. Dubrin, Rochester Institute of Technology Steven Edelson, Temple University Norma Givens, Fort Valley State University Barbara A. Gorski, St. Thomas University David Hampton, San Diego State University Stanley Harris, Auburn University Richard E. Hunt, Rockhurst College Daniel F. Jennings, Baylor University Avis L. Johnson, University of Akron xx PREFACE Jay T. Knippen, University of

Wednesday, May 6, 2020

Comparison of Hamlet, the Lion King, Rosencrantz and...

Similarities: 1. In both Hamlet and The Lion King, the uncle kills the king. 2. Both Hamlet and Simba are the rightful heirs. 3. Both Hamlet and Simba have a love interest. 4. Both Hamlet and Simba are royalty. 5. In both Hamlet and The Lion King, the dead fathers make appearances. Simba’s father appears from heaven and looks down on him while Hamlet’s father appears as a ghost. 6. The kings in both Hamlet and The Lion King were virtuous. 7. The uncles in both Hamlet and The Lion King are not virtuous. 8. Both Hamlet and Simba are misunderstood. 9. Both Hamlet and Simba try to put off what they were supposed to do. Hamlet is supposed to get revenge for his father’s death, and Simba is supposed to reclaim†¦show more content†¦20. In both Hamlet and Rosencrantz and Guildenstern are Dead, Rosencrantz and Guildenstern are not serious characters but rather jokesters. Differences: 1. Simba runs away from his homeland while Hamlet remains in his homeland. 2. Hamlet kills his uncle Claudius while Simba does not kill his uncle Scar. 3. Simba is just a cub when his father is killed while Hamlet is a grown man. 4. Hamlet goes crazy/mad while Simba does not. 5. Hamlet dies at the end of the play while Simba does not. 6. Simba is a lion while Hamlet is a person. 7. Gertrude marries the uncle while Simba’s mom does not marry the uncle. 8. In The Lion King, Timon and Pumba are loyal unlike Rosencrantz and Guildenstern from Hamlet. 9. Rosencrantz and Guilderstern die at the end of the play while Timon and Pumba do not. 10. In The Lion King, Timon and Pumba are helpful to Simba unlike Rosencrantz and Guilderstern in Hamlet who are not helpful to Hamlet. 11. Simba knows that the throne is rightly his but does not seek revenge on his uncle unlike Hamlet who seeks revenge on his uncle in order to avenge his father’s death. 12. Hamlet is a dramatic play while Rosencrantz and Guildenstern are Dead is a comedy. 13. Hamlet is a play while Rosencrantz and Guildenstern are Dead is a play within a play. 14. Rosencrantz and Guildenstern are Dead assumes thatShow MoreRelatedLion King and Hamlet - Compare and Contrast1038 Words   |  5 PagesBetween The Lion King and Hamlet As innocent and young the Disney movie â€Å"The Lion King† may seem, it is, indeed, loosely based off of the renowned Shakespeare play â€Å"Hamlet†. It would seem strange to the typical audiences of each, but when looked at closer, it is seen that they are actually related underneath the youthful, animated surface of The Lion King. One of the main aspects that connects The Lion King and Hamlet is the characters. Simba and Hamlet are both princes of their kingdoms. Hamlet, a manRead MoreLion King vs. Hamlet2415 Words   |  10 Pagesand watch Hamlet!† A statement which might sound ludicrous at first, is in reality, more sensible than one might think. Since 1994, The Lion King has been a must-see film for children all around the world. Its 8.5 rating on IMDB lists it alongside of some of the greatest movies ever made. Children’s movies that were released around this time were all shallow and simplistic. The reason why The Lion King was so successful is because it was an unexpected and pleasant anomaly. The Lion King is a storyRead MoreComparative Analysis: Hamlet and the Lion King1828 Words   |  8 PagesComparative analysis: Hamlet and The Lion King Hamlet is a 1990 drama film based on a tragic play with the same name, written by William Shakespeare. On the other side The Lion King is an animated musical movie. Walt Disney Pictures released the movie in 1994. As the movie Hamlet, The Lion King was also influenced by Shakespeare’s play, Hamlet. Both the movies are about revenging the death of a cherished family member but in different ways. Since a long time the idea of revenge has existedRead MoreEssay on Comparing Shakespeares Hamlet and the Movie, The Lion King2183 Words   |  9 PagesComparing Shakespeares Hamlet and the Movie, The Lion King There is no doubt that todays entertainment has lost most of its touch with the more classical influences of its predecessors. However, in mid-1994, Walt Disney Pictures released what could arguably be the best animated feature of all time in The Lion King. With a moral base unlike most of the movies released at the time, TLK placed a childrens facade on a very serious story of responsibility and revenge. However, this theme is oneRead MoreHamlet in Comparison to the Lion King Essay1255 Words   |  6 Pagescan be compared due to vast amounts of similarities between theme and characters; Hamlet and the Lion King are two literary works in which character and theme are surprisingly similar throughout each work. The Lion King is thought to be just an animated children’s film, however, it is in fact a modern translation of Shakespeare’s Hamlet. The main characters in the Lion King are definite parallels to those in Hamlet. Along with the main characters and plot details, t he stories were similar in theRead MoreSimilarities of The Lion King and Hamlet Essay1956 Words   |  8 PagesSimilarities of The Lion King and Hamlet In 1994, the critics hail an animated masterpiece, not only for its artwork and music, but also for the plotline: an evil uncle displaces the heir to the throne and sends him into exile. Years later, following both a prophecy and an encounter with the ghost of the old king, the heir is persuaded to return to his home, avenge his fathers death, and take his proper place as the ruler of the kingdom. At first glance, Disneys The Lion King has all the classic

The Giver by Lois Lowry - 869 Words

Expository Essay Through our society we are all raised up to be independent and unique individuals such as being ourselves and expressing who each of us are to the world. However, in the book The Giver by Lois Lowry, everyone is raised to count on one another and everyone must look and act the same. Our society differs from Jonas’s in many ways, such as the family units, birthdays, and the way we each learn about our past. In the book The Giver, our society and Jonas’s differ in terms of the family units. On page 8, Jonas’s mother tells Lily about the kids in the family units as, â€Å"Two children – one male, one female – to each family unit. It was written very clearly in the rules.† This quote explains how the parents are only allowed to have one male and one female – no more, no less. This differs from our society because our family unit can consist of many more or less than two children and the parents do not have to have one of each gender in the family. Also, in the quote, mother said, â€Å"to each family unit†, which makes it sound like the children are given to the parents, which is exactly right. The mothers of the family units in Jonas’s society are not allowed to give birth. Instead, there are birthmothers who give birth to the children and those childrenShow MoreRelatedThe Giver By Lois Lowry940 Words   |  4 PagesLois Lowry’s 1993 young adult novel â€Å"The Giver† captured audiences worldwide with its fascinating characters and dystopian society. The book was long due a film adaption, which finally came in 2014 from director Phillip Noyce. While critics remained mixed about the film itself, the movie offers a decent adaption of its source material, keep ing in mind its original themes of pain, pleasure, and memory, but strays away in certain areas. Both the film and novel carry the same themes that have madeRead MoreThe Giver, By Lois Lowry1796 Words   |  8 Pages Memories need to be shared,† words from Lois Lowry in her book The Giver (154). The Giver focuses on the protagonist, Jonas and the world he lives in. In his community everything is perfect and under control, avoiding war, fear or pain. The people are forbidden to make their own decisions as they’re made for them by the community. Throughout the book, Jonas learns the truth on how they are living and his feelings turn. In The Giver, written by Lois Lowry, the theme of the significance of sharingRead MoreThe Giver By Lois Lowry1949 Words   |  8 Pagesbeliefs or personal values that they insist on imposing over the surrounding community. Such is the case with Lois Lowry s The Giver, a fictional story of a society without emotions, arguments, or differences amongst people, where equality is the ultimate goal. 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Marketing Plan For Thank You Water Social Enterpriseâ€Free Samples

Question: Discuss About The Marketing Plan For Water Social Enterprise? Answer: Introduction The thank you water social enterprise is found in Melbourne supplying bottled water, food and body care products covering the city and its environs. It is a social enterprise owned by one of the friendship group in Melbourne city founded by Daniel Flynn. The aim of the social enterprise is to provide life changing water and use the100% proceeds for the needy in society. The 50 products offered include; bottled water, baby care products, and cereals and snack bars and others. The bottled water is the main product in Melbourne city and it is sold in wholesale and in retail channels outlets. It distributes about million liters of bottled drinking water in a day through its 55,000 outlets. It is currently worth $600 million a year. Market analysis In Australia the bottled water industry is worth $600 million, statistics show that over 5 million Australian drink bottled water in respective of the brand (McDonald Wilson, 2016). Market is segmented according to the type of water brand purchased. For example the purchase Fiji water brand to be class, and Thank you water to support charity work. Findings show that people have shifted from drinking carbonated drinks and water to bottled water. The bottled water have largest market share of 65%, carbonated water 23%, flavored water 9%, and other drinks 3%. The statistics show there is growing need and a gap to be filled in the water bottle industry. The policy is to use suitable marketing strategies and methodologies in its market plan to fill the gap. Marketing plan action plan The market plan employs a social enterprise model to achieve its objectives (Kowalkowski, Windahl, Kindstrm, Gebauer, 2015). The objectives of the marketing plan include: To increase current market share, brand image and positioning of thank you water social enterprise in global market. To increase social support and partnership through project activities in helping the needy across the world. To ensure that the objectives are achieved the organization will apply several marketing strategies and techniques as part of its action plan. The social enterprise will have to consider more than physical attributes to define the main product offered to its customers. The management will describe the brand, image, its delivery and features that will make a difference in changing customer behavior and decision on the products (Porter, Downy, Scarborough, Sahin Stewart, 2015). Product offered cover the following categories: water and body care, food products and baby products. Based on the business model any water bottle and body care products purchase will support sanitation, clean water and hygiene facilities project initiatives, food products purchase will support food aid programs and better farming, and any baby products purchased will support immunization and medical supplies to mothers and babies. The main product to be offered is premium bottled water packaged in different sizes. The enterprise will offer a portfolio of different products to be able to market the bottled water supplies. The thank you water social enterprise will rely on evoking emotions of customers towards the different products. The products represent quick selling products that can be consumed immediately by the customers. The customers can call anytime to have their supply of precious product done. The purpose of using portfolio of products strategies ensures that the customer can support the project initiative of choice, and be able to know where their money is heading too. 1.2.2. Price Pricing is a critical component in determining demand and supply of a product in the market (Hollensen, 2015). Before coming up with pricing strategies the organization will consider cost of production, and sustainability of the product in the market. The management will ensure that the thank you water product will cost less than the market price. The price will be lower because the cost of production is subsidized by the manufacturing organization that is producing the products and is in support with organization initiative. In addition the amount contributes as donations will be able to meet operational costs thus lowering the cost of production and final product pricing. The distribution of costs and mark-up is to reduce any price impact and create a positive perception of an affordable product. The enterprise will employ a considerable attractive price tag in conjunction with a higher quality of goods and offered. The purpose of using such pricing strategies is to create a social picture of a charitable organization supporting a worthy cause. Table 1 shows the summary of price of water brand versus the retail market price of other competitors. Table 1 Price differentials Brand of the product Current company retail prices Market retail prices 300ml spring water $0.65 $0.70 600ml spring water $0.95 $1.0 750ml spring water $1.5 $1.8 1.5 lit spring water $2.00 $2.50 600ml spring pack water $5.6 $5.8 Promotion The thank you water social enterprise will be seeking to inform customers about the product availability. It will be seeking to educate customers of importance of participating in social responsibility activities. The entire advertising campaign will be guided by the advertising punch line that 100% will support water projects. Adoption of promotion strategies will be guided by three main elements: costs, nature of products and services, and nature of customers engaged. The organization will intend to choose a suitable effective media to cover wider scope. The company will employ different marketing campaigns to create an impact in the market. Due to emergence of social media (face book, websites, what up) the study will use it to cover a wider scope of customers (Furlong, De Silva, Guthrie, Considine, 2016). The campaign that will be used in the social will be to make a difference by allowing individuals to create innovative videos that will reach several audiences, will get reviews and comments. The purpose is to attract large supermarket to stock the products in their stores and outlets. The advertisement posted in the social media will be designed in pictorial form, descriptions and allowed to be circulated and shared. The social media platform will be useful in educating audiences on issues related to importance of sustainable of water solutions. The nature of clarifications and nature of products and services makes direct sales marketing persons to be suitable (Ryan, 2016). The social media will help the consumers to track how their money has been spent. This will be done by developing the track your impact initiative. The customer views and comments will be useful in obtaining feedback from customers related to product use and attributes. The combination of the promotion strategies is aimed at covering more audiences, obtain direct feedback, provide social interaction, and accountability among customers. Shows The Promotion Mix Place Place defines the locality, product availability, and provides utility to the customer. It describes clearly how a product and services will be made available to the intended audiences (Chari, Katsikeas, Balabanis Robson, 2014). The geographical and accessibility of potential customers is important in provision of products and services (Lowe, Lynch Lowe, 2014). The thank you water social enterprise will apply a channel of distribution strategy based on three elements considerations: number of customers targeted, degree of directness to customers, and availability of channel players. The social enterprise will be seeking to have a secure production, distribution and sales channel. The social enterprise will to work with store chains and outlets to sell the products. The use of social media as a tool to create more awareness is to make large supermarket chains (cools and Woolworth) to stock the products in their outlets. The social enterprise will be employing a producer to distributor to customer channel (Barrington, Sridharan, Saunders, Souter, Bartram, Shields Hughes, 2016). The different customers will find the products from the different outlets located near them. The place strategy will not be involving middle persons in providing the products (Patsiaouras, Saren Fitchett, 2015). The customers are located in different regions in Melbourne city. Because of the nature of the product it requires that consumers buy the direct products to the customers. The social enterprise will ensure that a direct contact with customers is achieved. The channel is suitable in obtaining information and clarifying information to the customers. The channel of distribution will be suitable directly contacting customer needs, cutting down costs and eliminating any potential competitors. The place strategy employed will create a major differential with other players in the market. The distribution channel will also w ork with communicating directly to the customers using promotional techniques (Worthington, Higgs, 2014). The link channel adopted will change over time in order to suit changing and future business needs of the organization (Parente Strausbaugh-Hutchinson, 2014). People People are important resources in ensuring processes and activities are achieved. People represent market demographics fitting organizations objectives and resources required to achieve the objectives (Baron, Warnaby Hunter?Jones, 2014). The company will employ a lean management structure in which it will have fewer employees. The management structure will involve Daniel Flynn being the managing director and Justin Flynn being the marketing manager. The use of the lean management is useful in reducing leadership and decision making challenges. The people involve the customers of the organization whom are represented by the population. The demographics in Melbourne are approximated to be more than 8 million individuals consisting of residents and non-residents. The level of water consumption in Melbourne is estimated to be over 350 billion litters annually both for drinking. The demographic characteristics of the population in Melbourne include age, gender and occupations (Lowe, Lynch Lowe, 2015). The town requires constant supply of clean water for the needs of the consumers to avoid water borne related diseases that can be provided through spring bottled water. The social enterprise will employ segmentation strategies in order to reach the intend audiences (Fam, Mitchell, Abeysuriya Lopes, 2014). The demographic segmentation of occupation will be used. The thank you water social enterprise will focus on applying differential marketing on both types of consumers. Differential marketing involves using different methods, techniques and media in approaching different persons and institutions. Total consideration of the consumers will be given priority because they are the key stakeholders. Ethical considerations and legislations will be based on the needs of consumers. Quality methodologies and standards will form the basis of providing water services to its consumers. Process The process defines how products will be delivered to the consumers. It is more than distribution strategies but it defines nature of services and products being offered (Adapa, Bhullar de Souza, 2016). Organizations focus on their process to ensure it meets customer needs and standards. The social enterprise will have to employ creativity and initiative to enable success in the organization (Rathnayaka, Maheepala, Nawarathna, George, Malano, Arora Roberts, 2014). The methodology of obtaining funding from private sponsors through a social support initiative is a creative process and effective. The company is able to ease its production process with support emanating from its customers. The service charter will describe how quality of services will be achieved and managed to members of public. It will be suited in positions and networks that will make accessibility possible; in addition it will form a basis of communicating. Quality services are critical in service provisions and meeting customer satisfaction. The quality defines safety standards, water quality, trade waste services, and notifications of interruptions. The nature of the services offered is clearly defined by the vision of the social enterprise in its charter and public platforms. The vision is to provide life changing water to its customers. The social enterprise will strive at providing healthy water for life by having innovative and creative methods of delivering it. The social enterprise will have an online service that will focus to provide an alternative means to access information to its customers and community (Armstrong, Kotler, Harker Brennan, 2015). To ensure that the organization is in l ine with environmental management globally the social enterprise will tag all bottles reuse after use. The process is to encourage customers to recycle back the used bottles and ensure that environment is managed. Physical attributes In marketing physical attributes define uniqueness of products that customers can associate or identify with. The product physical attributes is important because it describe product characteristics and features. The product physical attributes is creating product differentials. It is a marketing strategy that creates a distinctive difference in physical attributes of a product either through imaging, branding and packaging. The thank you waters social enterprise will design its products according to required standards and organization policies to create a brand image that consumers will be able to identify with. All products will have the organization logo branded on them for company identification (Evans, Pattanayak, Young, Buszin, Rai Bihm, 2014). A new technology developed by research team that will make the product to be unique over the others is to have a transparent gripped bottle. The bottles are labeled with a black sticker thank you in different sizes. To make uniqueness of the product the bottled drinking facilities will be colored black while the bottle will be sparkling and colorless to make a clear difference and uniqueness. Any work undertaken will be done according to safety standards stated by occupational health and safety system. Other physical attributes contained is safety precaution outlets, combined customer assurance policies and legislations. The company will be paying great attributes on the products so that they look attractive and pleasing to customers. Partnership Partnership relationship is critical component in ensuring organizations achieve its objectives. The marketing plan objectives can be achieved effectively by employing a partnership social approach with various stakeholders. The social enterprise approach model employed is to lure private donors to support company initiatives than using shareholders and investors. The other stakeholders that need to be collaborated include: city and national government ministries, international and Australian water trusts, international environmental bodies, energy regulatory commission, and citizens of Melbourne city (Angell Kraemer, 2017). The relationship with stakeholders will be based on social enterprise partnership which allows sharing of ideas, information, creation of awareness, and providing consultative initiatives (Ferguson, Brown, Frantzeskaki, de Haan, Deletic, 2013). Partnership with credible organizations will be the key activity of the organization to eliminate bad image reputations. During marketing all brandings will be done showing the partners as part of the sponsorship of the products and services provided (Sahin, Stewart Porter, 2015). Both parties in one occasion will be involved in decision making process. The social enterprise will only be giving funds to individual projects, partners that align with the vision of the organization. The importance of having stakeholder relationship is to increase confidence among consumers, reduction of risks and conflicts resulting from non-compliance of standards and legislations (Liu, Giurco, Mukheibir, White, 2016). The social enterprise will employ a dire ct communication technique to ensure the relationships are maintained (Prevos, 2016). Conclusion The management of thank you waters social enterprise will need to employ a combination of marketing strategies and methods to ensure that its marketing objectives are achieved. The market plan formulated is important in creating awareness and providing a guideline that organizations can follow to achieve the intended objectives. The aim of organization is providing life change water that can be met by employing suitable strategies to promote awareness of recycled water to its users and support 100% social responsibility in community. The combination of strategies will enable the organization to be competitive in the industry by capturing a larger market share and maintaining customer loyalty. If a clear road map of implementing strategies is done the organization can improve its performance within a shorter time period and it will enable it monopolize on the services and products offered. Recommendation From the findings and literature reviewed on marketing strategies and methodologies in the case study the following are recommendations of marketing plan. The impact that the marketing plan created was great according to the case study. It was able to evoke the emotion of a large number of audiences who participated in purchasing the products. The first objective in the marketing plan of increasing market share, brand image and positioning was achieved. That was supported by the following findings found in the case study. The social enterprise reported that it was able to create 1500 new stocks lists once the project plan was implemented. A total of 1551, 000 Australians were reached that contributed to about 7.2 orders per day being done, with 24 new products being developed by the social enterprise. On the second objective in the marketing plan: to increase social support and partnership through project activities in helping the needy across the world. The findings from the case st udy showed that a total of $1, 439067 were given by the social enterprise to project partners for various social projects to support the needy. That showed that the objective was achieved by the organization. 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